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New Colors and Styles

AVAILABLE NOW

4 Most Important Things to Know About Our Customers

They want kids clothes that last

Kids grow so fast! Our customers want clothes that will last for years. That's why our clothing is designed to be "growth-spurt proof" and fit 3x longer.

They value the people who make their clothing

Our customers value the skill that goes into sewing quality clothing. That's why we make our clothing at a small batch manufacturer in the USA where workers are paid a living wage.

They want quality earth-friendly fabrics

Our merino wool clothing is made from premium ethically-sourced merino wool. We do not use merino-nylon blends that can not be recycled or composted.

They love their communities

Every year we donate 1% of sales to a local outdoor education program in a community where our customers live. We are a very small business but giving back is a core value.

From Inspiration, To Creation

Our colors all start with inspiration from the natural world around us. See how they go from idea to clothes for your kids love to wear...