Privacy Policy

Last updated: May 26, 2026

Wildhaven Wools operates this store and website, including all related information, content, features, tools, products, and services, to provide customers with a curated shopping experience, product education, customer support, and related services. Wildhaven Wools is powered by Shopify, which enables us to provide our online store and related services.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, use our services, make a purchase, participate in a resale or giveback program, sign up for email marketing, contact us, submit a review, use a quiz or product recommendation tool, or otherwise interact with Wildhaven Wools.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, use, processing, and disclosure of personal information.

Please read this Privacy Policy carefully. By using or accessing our website or services, you acknowledge that you have read and understand this Privacy Policy.

Personal information we collect or process

When we use the term “personal information,” we mean information that identifies, relates to, describes, can reasonably be associated with, or can reasonably be linked to you or another person. Personal information does not include information that has been anonymized or de-identified so that it cannot reasonably identify or be linked to you.

Depending on how you interact with our website and services, where you live, and the choices you make, we may collect or process the following categories of personal information:

• Contact details, such as your name, billing address, shipping address, email address, and phone number.

• Order and transaction information, such as products you view, add to your cart, purchase, return, exchange, or cancel; order history; purchase date; shipping details; gift messages; discounts; refunds; store credit; and other transaction details.

• Payment information, such as payment method, payment confirmation, billing details, and related payment information. Payments are processed through Shopify and payment providers. Wildhaven Wools does not intentionally store full payment card numbers.

• Account information, such as your login information, account preferences, order history, saved addresses, and account settings.

• Product preference, fit, and sizing information, such as size selections, fit preferences, product quiz responses, activity preferences, age range, or other information you voluntarily provide to help us recommend products or provide customer support. If you provide information about a child, you should only provide information needed for sizing, fit, product recommendations, or order support.

• Communications with us, including information you provide when you contact customer support, ask a question, respond to a survey, request a return or exchange, or otherwise communicate with us.

• Review and user-submitted content, such as product reviews, ratings, photos, comments, or feedback you choose to submit. Some review content may be displayed publicly on our website or in marketing materials.

• Marketing preferences, such as whether you signed up for email communications, your communication preferences, and your interactions with our marketing messages.

• Resale, giveback, or recommerce information, if you participate in a resale, trade-in, giveback, consignment, or similar program. This may include contact information, product details, order information, resale submission details, shipping details, store credit information, and communications related to the program.

• Device information, such as your device type, browser type, operating system, IP address, unique identifiers, and network connection information.

• Usage information, such as pages viewed, products viewed, search activity, cart activity, referring URLs, date and time of visits, interactions with our website, and how you navigate our website and services.

• Inferences, such as product interests, shopping preferences, or likely preferences based on your interactions with our website and services.

We do not intentionally collect sensitive personal information unless it is necessary for a specific purpose and permitted by law. Please do not submit sensitive personal information through our website unless we specifically request it.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you, including when you make a purchase, create an account, submit a review, complete a quiz, sign up for email marketing, contact us, request customer support, participate in resale or giveback services, or otherwise provide information to us.

• Automatically through our website, including through cookies, pixels, tags, analytics tools, log files, and similar technologies when you visit or use our website.

• From service providers, including Shopify and other vendors that help us provide ecommerce, payments, fulfillment, shipping, analytics, customer support, marketing, reviews, fraud prevention, and other business functions.

• From partners or third parties, such as marketing partners, analytics providers, advertising partners, resale or recommerce providers, social media platforms, or other third-party services you use to interact with us.

How we use personal information

Depending on how you interact with us and which services you use, we may use personal information for the following purposes:

Providing, tailoring, and improving our services

We use personal information to provide our website, store, products, and related services, including to process payments, fulfill orders, arrange shipping, provide customer support, process returns and exchanges, manage accounts, remember preferences, recommend products, provide size or fit guidance, operate product quizzes, enable reviews, administer resale or giveback programs, and create a more useful shopping experience.

We may also use personal information to understand how customers use our website, improve our website, develop products, refine product information, troubleshoot errors, and improve the overall customer experience.

Orders, fulfillment, returns, and resale services

We use personal information to process purchases, returns, exchanges, cancellations, refunds, store credit, shipping, and related customer support. If you participate in a resale, giveback, or recommerce program, we may use personal information to process your submission, communicate with you about the program, issue store credit or other benefits, and coordinate with the third-party service provider that powers the program.

Marketing and advertising

We may use personal information for marketing and promotional purposes, such as sending email marketing, abandoned cart reminders, product updates, offers, and other promotional communications. We may also use personal information to show or measure online advertising, including ads based on products you viewed, purchased, added to your cart, or interacted with on our website.

You can opt out of promotional emails by using the unsubscribe link in our emails. Even if you opt out of marketing, we may still send non-promotional messages, such as order confirmations, shipping updates, customer service messages, account notices, or other transactional communications.

Security and fraud prevention

We use personal information to provide a secure shopping experience, authenticate accounts, detect and prevent fraud, investigate suspicious activity, protect our website and services, prevent unauthorized access, enforce our terms and policies, and protect the rights, safety, and property of Wildhaven Wools, our customers, and others.

If you create an account, you are responsible for keeping your account credentials safe. Please do not share your username, password, or account access details with anyone else.

Communicating with you

We use personal information to respond to questions, provide customer support, send order and account updates, manage returns and exchanges, answer product questions, provide fit guidance, communicate about resale or giveback services, and maintain our relationship with you.

Legal and business purposes

We may use personal information to comply with applicable laws, respond to valid legal process, cooperate with law enforcement or government agencies, investigate or participate in civil discovery or legal proceedings, enforce our terms and policies, protect our rights, maintain records, and fulfill tax, accounting, and compliance obligations.

Cookies and similar technologies

We and our service providers may use cookies, pixels, tags, scripts, software development kits, and similar technologies to operate our website, remember preferences, understand how visitors use the website, measure performance, personalize content, support advertising, and improve the customer experience.

These technologies may collect information such as IP address, browser type, device information, pages viewed, products viewed, cart activity, referring URLs, time spent on the website, and interactions with our website and services.

We may use the following types of cookies and similar technologies:

• Essential cookies, which are necessary for the website to function, process orders, provide security, remember cart contents, and operate core services.

• Preference cookies, which remember your settings or choices.

• Analytics and performance cookies, which help us understand how visitors use our website and improve it.

• Advertising cookies and pixels, which may help us show relevant ads, measure ad performance, and understand customer interactions across websites and platforms.

Depending on where you live, you may be able to manage certain cookie choices through our cookie banner, browser settings, supported opt-out signals, or our Your Privacy Choices page. Browser controls may not block all cookies or similar technologies, and some settings may affect how our website functions.

How we disclose personal information

We may disclose personal information to third parties for legitimate business, operational, legal, and commercial purposes, including in the following circumstances:

• With Shopify, which hosts and powers our ecommerce store and related services.

• With service providers and vendors that perform services on our behalf, such as payment processing, order fulfillment, shipping, returns, customer support, ecommerce operations, cloud storage, IT services, fraud prevention, analytics, marketing, advertising, email delivery, product reviews, and website functionality.

• With resale, giveback, or recommerce providers, if you choose to participate in a resale or giveback program. These providers may process information needed to administer the program, evaluate submissions, coordinate shipping, issue store credit, or provide related support.

• With business and marketing partners, including advertising, analytics, and marketing partners that help us provide, personalize, measure, or improve marketing and advertising.

• With shipping carriers and fulfillment partners, to deliver orders, process returns and exchanges, and provide shipping updates.

• With payment processors and fraud prevention providers, to process payments, verify transactions, prevent fraud, and protect the security of our website and services.

• With review platforms or user-generated content tools, if you submit a review, rating, photo, or similar content.

• When you direct us or consent, such as when you use social media integrations, participate in a promotion, request that we share information, or otherwise choose to interact with a third-party service.

• In public or semi-public areas of our website, such as when you submit a product review, comment, photo, or other content that may be displayed publicly.

• With professional advisors, such as lawyers, accountants, auditors, insurers, and consultants, where reasonably necessary for our business operations.

• In connection with a business transaction, such as a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar transaction.

• For legal, safety, or enforcement reasons, including to comply with applicable law, respond to subpoenas, search warrants, court orders, or other legal process, enforce our terms and policies, protect our rights, and protect the rights, safety, and property of our customers or others.

Depending on where you live and how our services are configured, certain disclosures for targeted advertising or cross-context behavioral advertising may be considered a “sale,” “sharing,” or “targeted advertising” under applicable privacy laws. You may have the right to opt out of those uses as described in the “Your rights and choices” section below.

Relationship with Shopify

Our online store is hosted by Shopify. Shopify collects and processes personal information about your access to and use of our website and services in order to help provide, support, protect, and improve the services.

Information you submit through our website may be transmitted to and shared with Shopify and other third parties that may be located in countries other than where you live. Shopify may process personal information as our service provider or processor, and in some circumstances Shopify may process certain information as an independent controller, depending on the feature or service.

We may use certain Shopify features that incorporate information obtained from your interactions with our store, other merchants, and Shopify. These features may support fraud prevention, analytics, advertising, personalization, or other enhanced services. In those circumstances, Shopify may be responsible for certain processing of your personal information, including responding to certain requests to exercise privacy rights.

To learn more about how Shopify processes personal information and the privacy choices Shopify provides, you may visit Shopify’s privacy portal at https://privacy.shopify.com/en.

Third-party websites and links

Our website may include links to websites, apps, platforms, or services operated by third parties. This may include payment providers, resale or giveback services, social media platforms, product review tools, shipping carriers, or other third-party services.

If you follow links to websites or services that are not operated or controlled by Wildhaven Wools, you should review their privacy policies, terms, and security practices. We are not responsible for the privacy, security, accuracy, completeness, reliability, or practices of third-party websites or services.

Our inclusion of a link does not, by itself, imply endorsement of the linked site, service, operator, or content, except as otherwise disclosed on our website.

Children’s privacy

Wildhaven Wools sells children’s products, but our website and services are intended for adults, including parents, guardians, gift-givers, and other adult customers. Our website and services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13.

Parents or guardians may voluntarily provide limited information about a child when needed for product sizing, fit guidance, product recommendations, customer support, returns, exchanges, or similar purposes. For example, a parent or guardian may provide a child’s age range, clothing size, measurements, activity preferences, or fit needs. Please do not provide a child’s full name, birthdate, school, precise location, photo, or other unnecessary personal information.

If you believe a child under 13 has provided personal information directly to us, please contact us at info@wildhavenwools.com and we will take appropriate steps to delete the information.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share,” as those terms are defined under applicable privacy laws, personal information of individuals under 16 years of age.

Security and retention of personal information

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no security measures are perfect or impenetrable, and we cannot guarantee perfect security. Information transmitted over the internet may not be secure while in transit. Please do not use unsecure channels to send sensitive or confidential information to us.

We retain personal information for as long as reasonably necessary to provide our services, fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, enforce agreements, maintain business records, prevent fraud, and protect our rights. The length of time we retain personal information depends on the type of information, our relationship with you, legal requirements, and our business needs.

Your rights and choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and may be subject to exceptions under applicable law.

• Right to access or know: You may have the right to request access to personal information we maintain about you and information about how we collect, use, and disclose it.

• Right to delete: You may have the right to request that we delete personal information we maintain about you.

• Right to correct: You may have the right to request that we correct inaccurate personal information we maintain about you.

• Right to portability: You may have the right to receive a copy of personal information we maintain about you in a portable format, where required by law.

• Right to opt out of sale, sharing, or targeted advertising: Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of personal information or the processing of personal information for targeted advertising.

• Right to limit certain uses of sensitive personal information: Depending on where you live, you may have the right to limit certain uses or disclosures of sensitive personal information, if applicable.

• Right to non-discrimination: We will not discriminate against you for exercising your privacy rights.

You may exercise available rights by contacting us at info@wildhavenwools.com or by using the privacy choices available on our website.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, we will treat that signal as a request to opt out of sale, sharing, or targeted advertising for the browser or device you use, where required by applicable law and supported by our systems. If we are able to associate the device or browser with your Shopify account, the opt-out may also apply to the account. Other than Global Privacy Control, we do not respond to “Do Not Track” signals that may be sent by some browsers or devices.

We may need to verify your identity before processing certain requests, as permitted or required by law. Verification may require us to request information that allows us to reasonably confirm you are the person about whom we collected personal information.

You may designate an authorized agent to make a privacy request on your behalf where permitted by law. We may require the agent to provide proof that you authorized them to act on your behalf, and we may require you to verify your identity directly with us.

We will respond to privacy requests within the time required by applicable law.

Communication preferences

You may opt out of promotional emails at any time by using the unsubscribe link in our emails or by contacting us at info@wildhavenwools.com. We may still send non-promotional messages, such as order confirmations, shipping updates, account notices, customer service messages, or other transactional communications.

Additional rights for residents of the EEA, UK, and similar jurisdictions

If you reside in the European Economic Area, the United Kingdom, or another jurisdiction with similar privacy rights, you may have additional rights, subject to exceptions and limitations provided by local law. These may include:

• Right to object to processing, including certain processing based on legitimate interests or direct marketing.

• Right to restrict processing, where applicable.

• Right to withdraw consent, where we rely on consent to process your personal information. Withdrawal of consent does not affect the lawfulness of processing based on consent before withdrawal.

• Right to lodge a complaint with your local data protection authority.

For purposes of applicable data protection laws, Wildhaven Wools is the data controller of personal information we collect and process about you, except where we act on behalf of another controller or where a third party processes information under its own privacy policy.

International transfers

We may transfer, store, and process personal information outside the country where you live, including in the United States, Canada, and other countries where our service providers operate.

If we transfer personal information from the European Economic Area, the United Kingdom, or Switzerland to a country that has not been determined to provide an adequate level of protection, we will rely on appropriate transfer mechanisms where required by law, such as Standard Contractual Clauses or equivalent safeguards.

Complaints

If you have questions or complaints about how we process personal information, please contact us using the contact information below. Depending on where you live, you may also have the right to appeal our decision regarding a privacy request or lodge a complaint with your local data protection authority.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices, technologies, vendors, legal obligations, or for other operational, legal, or regulatory reasons. If we make changes, we will post the revised Privacy Policy on this website and update the “Last updated” date. Where required by law, we will provide additional notice.

Contact

If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, you may contact us at:

Wildhaven Wools
Email: info@wildhavenwools.com
Mailing address: PO Box 1494, Haines, AK 99827-1494, United States

For purposes of applicable data protection laws, Wildhaven Wools is the data controller of personal information collected through our website and services, except where otherwise stated.